SAAS Capital

Fueling Growth for the On-Demand World
 
SaaS Conferences

Softletter 2008
Marketing and Selling SaaS
West Coast

October 3-4
Softletter’s Marketing and Selling SaaS Seminar, 2008 is aimed at software companies and personnel who need to understand how to profit and grow in the rapidly expanding SaaS market.

Softletter 2008
Softletter SaaS University (Boston)
June 18-19
If you are looking for hard data and facts on SaaS infrastructure, marketing, sales, sales compensation, financing alternatives and the myriad of other challenges faced by growing SaaS businesses, then you will want to join SaaS Capital and Softletter for the premier summer 2008.

siia netgain
SIIA NetGain
May 18-20
The SIIA NetGain conference provides a unique perspective on how the software and content industries converge to enable the enterprise to access applications and content anywhere, anytime, and on any device.

dreamforce
Dreamforce Europe
May 7-8Tap into the energy and expertise of the world's largest on-demand community at Dreamforce Europe. Join 2,000 salesforce.com users, developers, partners, and experts for two full days of hands-on training, proven best practices, non-stop networking, breakthrough innovations, and all-star keynotes.

Software 2008
Software 2008
April 29-30
2008 promises to be even bigger and better. While maintaining its unique identity, Software 2008 will move to Las Vegas alongside Interop, the leading business technology event, to best showcase software’s contribution to overall enterprise strategy. This year's theme is: "Communicate. Collaborate. Innovate." The conference will explore these strategic elements driving today's software business.

SLAM 2008
SLAM 2008
April 3-4
SLAM 2008 is a fast-paced industry event that is tailored to the goals of software sales and marketing executives, managers and team members. This year's conference will have added emphasis on Software as a Service, Selling Solutions, Sales Demonstrations, and Perfecting the Sales Force Organization for Fast Growth Software Companies.

SaaScon 2008
SaaScon 2008
March 25-26
Whether your priorities are to investigate the potential, understand the pay-as-you-go model, address the customization and integration hurdle, or simply to select the best vendors for your enterprise, SaaScon will help. When you attend, you'll hear how world-class IT executives are meeting these objectives, and you'll network with peers who face the same challenges and opportunities.

OpSource
OpSource SaaS Summit 2008
February 27-29
OpSource is proud to present SaaS Summit 2008, our third annual on-demand industry conference, and, what has become a leading forum for the advancement of the on-demand industry. At this year's SaaS Summit, 500 executives from “hot” new on-demand and Web 2.0 companies will join large established software companies, industry analysts, venture capitalists and the press to explore, debate and share their experiences in and recommendations for growing on-demand businesses.

 

 

 

 

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SaaS Webinars

Why Cash Really is King: Innovative Cash Management Strategies for SaaS VendorsVIEW
Barry Smith, CFO at Aria and Todd Gardner, CEO at SaaS Capital
June 25, 2008 2:00 Eastern

It’s no secret that the rapid growth of the SaaS-market offers a “goldrush” of opportunity for on-demand software solutions. But, the SaaS delivery model also poses significant business challenges – not the least of which is cash flow. Join the SaaS-experts – Steve Booth, VP of Business Development at Aria Systems and Todd Gardner, CEO of SaaS Capital on June 25th for an informative webinar that will help you to understand how to best optimize your cash flow from recurring payments and leverage your subscription-based revenues to fund future growth.

Turning Code Into Cash: Best Practices for Enabling SaaS Delivery VIEW NOW
Jerry Smith, CTO of Symphony Services and Todd Gardner, CEO at SaaS Capital
June 4, 2008 2:00 Eastern

Is your SaaS solution optimized to turn your code into cash? Join SaaS industry experts – Jerry Smith, CTO of Symphony Services and Todd Gardner, CEO of SaaS Capital on June 4th for a webinar that will discuss best practices for transforming your applications and optimizing them for a SaaS delivery environment and how your new streams of recurring revenue can be used to accelerate the growth of your SaaS business. Topics to be discussed include:: Increasing the scalability and reliability of your SaaS application; Designing for Operations and Continuity of Operations; The SaaS Application Maturity Model; Cash requirements for SaaS businesses; Funding alternatives during capital-intensive growth periods.

Enhancing Growth & Profitability for SaaS CompaniesVIEW NOW
Lauren Kelley, CEO at OPEXEngine and Todd Gardner, CEO at SaaS Capital
Lauren Kelley and Todd Gardner will draw on their combined industry expertise to explore various SaaS operating models – fast growth, profitability with steady growth, “perpetual license to subscription” transition – and the different benchmarks associated with each approach.

Understanding the Financial Implications of the SaaS Business ModelVIEW NOW
Jeff Kaplan, Managing Director at THINKstrategies and Todd Gardner, CEO at SaaS Capital
Last Fall, in partnership with Jeff Kaplan of THINKstrategies, SaaS Capital published “Understanding the Financial Implications of the Software-as-a-Service Business Model,” a white paper for SaaS vendors. In response to the document’s popularity, we have gathered its two primary authors back together for a follow up Webinar. The speakers will summarize the analysis outlined in the document and take audience questions at the end.

Loan Packages Designed for SaaS Businesses VIEW NOW
Treb Ryan, CEO at OpSource and Todd Gardner, CEO at SaaS Capital
Software as a Service (SaaS) business models are attractive because they deliver predictable, high-margin revenue streams that Wall Street, corporate buyers and CFO’s love. In the early years of the company, however, the business model is very capital intensive because revenue and cash flow are pushed out into the future. Securing additional capital as a SaaS business is tough because traditional sources of funds (selling equity, banks, venture lending) are typically capital inefficient, involve equity dilution and/or are limited in the funds they can make available to you because they lend against GAAP assets.

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SaaS White Papers

Understanding the Financial Implications of the SaaS Business Model
This white paper examines how the pay-as-you-go, subscription model is driving aspiring SaaS players to pursue funding alternatives to support their business operations. The white paper specifically looks at how SaaS Capital, Inc. is responding to this need and helping SaaS vendors achieve their business objectives with debt financing options.

Software as a Service (SaaS): An Enterprise Perspective
The third article in Microsoft’s series about Software as a Service (SaaS) addresses SaaS from the perspective of the enterprise consumer.

Why Software As A Service?
As customer demand for applications delivered via the SaaS model continues to grow, vendors will find opportunities to create and sell products, resulting in a "win-win" for both sides.

Enabling Software as a Service
End users are demanding it and competitors are already providing it, but how do software companies overcome the model, code, and operational issues preventing them from bringing SaaS to market? Read this paper to learn more about the hows and whys of SaaS.

Transforming Your Software Product Into a Service
SaaS is vastly different from traditional client-server software. Learn how to adapt a single instance, multi instance, or multi tenant application for effective SaaS delivery.

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SaaS Capital in the News

SaaS Capital Provides $2.0 Million Credit Facility to CareAnyware

SaaS Capital Launches SCi Assurance; a Vendor Viability Service for SaaS Companies

SaaS Capital Adds a Senior Technology Lender to the Management Team

SaaS Capital Underwrites $3 Million Credit Facility with Knowlagent

SaaS Capital Sponsors Salesforce.com’s Dreamforce Partner Summit

CEO Spotlight: Todd Gardner, SaaS Capital Inc. (The Sterling Report)

SaaS Capital CEO to speak at SIIA On-Demand 2007

SaaS for Cash (Information Week/ TMCNet)

Four ways to move more software (SoftwareCEO)

Three VCs Finance Financier Of SaaS Cos. (VentureWire)

Do SaaS ventures need VCs? (Phil Wainewright)

Finance SaaS With Debt? (Bob Warfield)

Financing SaaS ventures (Phil Wainewright)

SaaS Capital Raises $12.3 million in Equity and Debt

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SaaS Industry News

Many degrees of multi-tenancy (Phil Wainwright)

White House Official Pushes for Software as a Service (PCWorld)

Top Ten Reasons Why On-Demand Services Will Soar in 2008 (Jeff Kaplan)

Eight reasons SaaS will surge in 2008 (Phil Wainwright)

Media Reacts to NetSuite IPO (SaaS Week)

On-Demand Market Intelligence and Benefits of SaaS (SaaS Week)

BI in the Mid-market - SaaS Making an Impact (SaaS Week)

Gartner predicts rough road ahead for software vendors (vnunet.com)

InfoStreet CEO Siamak Farah on Five Pillars of the SaaS Paradigm Shift (SaaS Week)

Most Software Startups Going SaaS Route - Is This a Good Thing? (FastForward)

Software as a service’ will have business continuity implications (ContinuityCentral)

Vendors Missing The SaaS Wave (ITManagement)

Service Providers Must Prepare Now for the Software as a Service Wave (CRMToday)

Gartner Predicts Google Apps Will Boost SaaS (ITBusinessEdge)

New Deals Show Software as a Service More Than a Niche (InformationWeek)

Opinion: Why SaaS is the Future of Software Delivery (ITNews)

With Their RIA tech, Microsoft Could Toast Google in the SaaS World (ZDNet)

Debate Grows Over Software-As-A-Service Architecture (DDJ)

A Giant Copes with Change: Microsoft's SaaS Strategy (ASPNews)

Survey: SaaS satisfaction dropping as customer interest expands (Computerworld)

SaaS Presentations

The Good, the Bad and the Ugly about SaaS. From small startups to large enterprises, software as a service (SaaS) is changing how software is designed, developed and consumed. This session discusses different SaaS architectures as well as some emerging best practices in developing SaaS applications.

SaasConTheSaaS Advantage Podcast Series for 2007 is now available to download. Listen to industry experts as they provide their insights on SaaS. 

OpSourceThe OpSource SaaS Summit 2008 was held February 27-29. The conference videos and power point presentations are available here.

Software 2007

Nearly 2,000 software CEOs, executives, investors and influencers gathered to define the next-generation of the industry at Software 2007 on May 8-9, 2007. Click here for post-conference materials.

 

 

 

 

 

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