Proprietary Research

RESEARCH BRIEF 12: CHURN BENCHMARKS FOR B2B SAAS COMPANIES

Churn Benchmarks for B2B SaaS Companies
Source: SaaS Capital

RESEARCH BRIEF 11: SAAS SPENDING BENCHMARKS

An Analysis of Margins, Sales and Marketing Spending, and the Rule of 40%
Source: SaaS Capital

WHITE PAPER: What's Your SaaS Company Worth?  

What's Your SaaS Company Worth?
Source: SaaS Capital

RESEARCH BRIEF 10: CONTRACT LENGTH AND ITS IMPACT ON GROWTH AND RETENTION

Contract Length and its Impact on Growth and Retention
Source: SaaS Capital

RESEARCH BRIEF 09: HOW FAST SHOULD MY SAAS COMPANY BE GROWING – 2016 UPDATE

How Fast Should My SaaS Company Be Growing? – 2016 Update
Source: SaaS Capital

RESEARCH BRIEF 08: WHAT’S A GOOD SAAS RETENTION RATE? 

What’s a Good SaaS Retention Rate? - 2015 Update
Source: SaaS Capital

RESEARCH BRIEF 07: HOW SAAS COMPANIES SPEND THEIR MONEY

How SaaS Companies Spend Their Money
Source: SaaS Capital

WHITE PAPER: No Churn: Keep Customers and Improve Your SaaS Company Valuation - 2015 Update

No Churn: Keep Customers and Improve Your SaaS Company Valuation - 2015 Update
Source: SaaS Capital

RESEARCH BRIEF 06: THE DAUNTING MATH OF GROWTH

The Daunting Math of Growth
Source: SaaS Capital

RESEARCH BRIEF 05: OPTIMIZING SALES AND MARKETING SPENDING

Optimizing Sales and Marketing Spending for SaaS Companies
Source: SaaS Capital

RESEARCH BRIEF 04: PRE-PAY DISCOUNTING

The Hidden (and Very Large) Costs of Pre-Pay Discounting
Source: SaaS Capital

RESEARCH BRIEF 03: CUSTOMER RETENTION

What's a Good SaaS Retention Rate?
Source: SaaS Capital

RESEARCH BRIEF 02: SALES & MARKETING SPEND

How Much Should SaaS Companies be Spending on Sales & Marketing?
Source: SaaS Capital

RESEARCH BRIEF 01: GROWTH

How Fast Should My SaaS Business Be Growing?
Source: SaaS Capital

WEBINAR:
View the Recording: What's Your SaaS Company Worth? (10.18.12)
Download the slide deck: Webinar Slide Deck (PDF)
Source: SaaS Capital,  DH Capital, and THINKstrategies

ANALYSIS:
Evaluating Financing Options for Saas Companies
Source: SaaS Capital

 

WEBINAR 
View the Recording: Churn Defense 101: Best Practices & Case Studies (08.08.12)
Download the slide deck: Webinar Slide Deck
Source: SaaS Capital, Zuora & Apptegic

WHITE PAPER:
SaaS Sales and Marketing ROI
Source: SaaS Capital and OPEXengine

We were fortunate to have a number of financing alternatives, but in the end, the availability of the SaaS Capital line, coupled with the ability to draw down cash only when we need it, made SaaS Capital the obvious choice.

Liz Pearce

CEO, LiquidPlanner

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