CINCINNATI, NEW YORK, SEATTLE, SAN FRANCISCO, March 22, 2018 – SaaS Capital, the leading provider of Committed Credit Facilities to SaaS companies, today announced that it has provided a $4 million line of credit to Extole.
“SaaS Capital understands the potential of advocacy marketing and our leadership position, and this new capital will help us take advantage of this opportunity,” said Matt Roche, Chief Executive Officer, Extole. “Importantly, SaaS Capital will also contribute insight that we view as critical to our growth efforts."
Founded in 2009, Extole is a leading advocate marketing platform. Using Extole, marketers make advocacy central to the customer journey by rewarding existing customers for referring new ones, creating a powerful acquisition channel based on consumer loyalty. The company’s best-in-class advocacy marketing platform integrates seamlessly, drives engagement, and increases conversions.
"We are very happy to welcome Extole into the SaaS Capital portfolio," said Rob Belcher, Managing Director of SaaS Capital. "As pricing power from Google and Facebook continues to increase, marketers are looking for higher ROI channels to engage existing customers and reach new ones. Extole's advocacy and refer-a-friend platform is a powerful tool for consumer brands and is well-positioned for the future of digital marketing."
Brands use Extole to turn customers into advocates. The company’s enterprise advocacy platform and team of experts create beautiful advocate and referral programs so that brands can harness the power of online sharing to the benefit of their bottom line. Extole enables marketers to connect with millions of advocates, scaling word-of-mouth to acquire new customers and increase loyalty using their greatest competitive advantage: their customers. Visit www.extole.com to learn more.
About SaaS Capital
SaaS Capital is the leading provider of long-term Committed Credit Facilities to SaaS companies. Focusing exclusively on the SaaS business model, SaaS Capital delivers faster decisions, more capital, and longer commitments. SaaS businesses have used SaaS Capital's Committed Credit Facilities, instead of equity, to finance growth and create hundreds of millions of dollars in enterprise value without sacrificing significant ownership or control. Also, through its partnership with DH Capital, a boutique investment banking advisory firm, SaaS Capital can assist with M&A and capital raising services. SaaS Capital has offices in Cincinnati, New York, and Seattle. Visit www.saas-capital.com to learn more.
We were fortunate to have a number of financing alternatives, but in the end, the availability of the SaaS Capital line, coupled with the ability to draw down cash only when we need it, made SaaS Capital the obvious choice.