SaaS Capital Portfolio Company, Marketing Evolution, Secures $20.6 Million in Series B Funding

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CINCINNATI, NEW YORK, SEATTLE, April 12, 2018 – SaaS Capital, the leading provider of Committed Credit Facilities to SaaS companies, congratulates portfolio company Marketing Evolution on its $20.6 million in Series B funding from Insight Venture Partners.

Marketing Evolution, the premier provider of global AI-based marketing optimization and analytics software, had the following to say about the investment:

“Marketers are hungry for a better solution to planning, investing resources, and optimizing marketing,” said Rex Briggs, founder and CEO of Marketing Evolution. “We are proud of the quality and diversity of customers using our software today including Allstate Insurance Company, Carfax, Collette Travel, Cox Business, Famous Footwear, Regions Bank, and Monarch Casino (Atlantis).”

This new funding will be used for continued product innovation, further expansion of the company’s marketing and sales departments, and to support its growing global customer base.

Marketing Evolution's complete announcement can be found here.

About Marketing Evolution

Marketing Evolution delivers better business results with an independent SaaS platform for measurement and optimization of the entire marketing mix. Gartner CEB describes Marketing Evolution as 'best practice' in their case study of Regions Bank's use of Marketing Evolution’s ROI Brain Software and Forrester puts Marketing Evolution in a class by themselves as a “Leader” in their most recent report, The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q4 2016. Marketing Evolution was named a “Top 10 Global Innovation” by YPO, won the ‘Big Data Gold Medal’ from the Advertising Research Foundation (ARF), won the European 2017 I-COM Attribution category, and are the 'partner of record' for the Mobile Marketing Association global ROI research. Visit www.marketingevolution.com to learn more.

About SaaS Capital

SaaS Capital is the leading provider of long-term Committed Credit Facilities to SaaS companies. Focusing exclusively on the SaaS business model, SaaS Capital delivers faster decisions, more capital, and longer commitments. SaaS businesses have used SaaS Capital's Committed Credit Facilities, instead of equity, to finance growth and create hundreds of millions of dollars in enterprise value without sacrificing significant ownership or control. Also, through its partnership with DH Capital, a boutique investment banking advisory firm, SaaS Capital can assist with M&A and capital raising services. SaaS Capital has offices in Cincinnati, New York, and Seattle. Visit www.saas-capital.com to learn more. 

 

Having grown revenue rapidly and proven our business model, we were looking for innovative financing options to finance continued rapid growth. SaaS Capital’s approach was the right fit at the right time for our business.

Jim Plymale

CEO, Clinicient

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