SaaS Capital Blog

Dec
06
Over the last year or two many of SaaS Capital’s portfolio companies have initiated channel sales strategies, and many more are contemplating it. Given the trend, this was the focus topic at a recent portfolio company CEO roundtable.
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Nov
26
Once a week or so a company will reach out to us looking for “bridge financing” that will carry them to their next funding event. In a way, all financings are bridge financings to some future event. However, the specific request for a short-term bridge loan carries with it unique challenges. I honestly believe many of these companies think bridge financings are a standard part of the funding landscape but, in reality, they are not. (Except when buying a new house.)
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Nov
01
Raising capital can be a challenging, sometimes grueling, process. In the last 20+ years, I have seen how the sausage is made from many different perspectives. Prior to starting SaaS Capital in 2007, I was a partner at a venture capital firm with a focus on funding Series A and B for software companies. It was there that I saw the specific challenges early stage businesses face. Since creating SaaS Capital to focus exclusively on B2B SaaS businesses, I've now had the opportunity to speak with thousands of SaaS founders and company executives and see the specific challenges SaaS businesses face when raising money.
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Sep
14
When I first heard about the Lifetime Value (LTV) to Customer Acquisition Cost (CAC) metric many years ago, the economics major in me got very excited. I was already well into the software-as-a-service (SaaS) financing business at the time, and this ratio seemed like the most elegant way to express how the business model really worked. It is the unit economic driver of value and profits that is obscured by normal GAAP financials.
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Sep
10
While predicting the start of the next recession is impossible, we know there will eventually be one. To enhance our understanding of the SaaS business model and better prepare ourselves and our portfolio companies for an eventual economic downturn, we wanted to learn how software-as-a-service companies performed through the previous recession.
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Jun
13
Revenue growth is the most important metric for valuing a SaaS company, yet it’s hard to find good benchmarking data for a relevant peer group. Comparisons to multi-billion-dollar public companies are not helpful, and neither are the anecdotal data points from angel investors or VCs. To provide some better context on this question, we surveyed over 900 private SaaS companies regarding their 2017 revenue growth.
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May
30
A couple weeks ago Todd and I had the pleasure of attending the inaugural Kinetic Indiana conference, put on by venture capital firm Elevate Ventures. The conference served as a great reminder that entrepreneurship is prevalent across the entire country including the Midwest.
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Apr
30
In just the last few weeks, we have seen Marketing Evolution raise $20.6 million in Series B funding, Uberflip raise $32 million in Series A funding, and Pusher raise $8 million in Series A funding. These deals are just part of a larger trend of SaaS Capital portfolio companies either raising equity or being acquired.
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Mar
01
Ok, well, “magical” might be a little strong, but there are circumstances where this structure does have specific benefits that are very valuable. In the short post below, we describe how to quantify those benefits to your stakeholders.
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Feb
13
Rob and I just returned from our annual pilgrimage to San Francisco for SaaStr Annual, and here are our observations from the conference this year.
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Dec
15
Last December we sent out a quick year-end recap email and blog post that was very well received, so here it is for 2017.
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Nov
30
Last month I had the pleasure of presenting at the KCSaaS event in Kansas City, MO. KCSaaS is a grassroots industry group spearheaded by longtime SaaS sales executive Mike Poledna. He started the group about a year ago after not finding many SaaS networking and knowledge share opportunities in Kansas City.
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Oct
05
We recently hosted a webinar on ASC 606 with SaaSOptics and CPA Steve Sehy. This blog post is meant to summarize some key points from the presentation relative to timing and magnitude.
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Aug
10
In a recent article in Forbes, Max Williams, the CEO of Pusher Ltd, is interviewed about the pros and cons of raising venture capital from an entrepreneur’s perspective. For most of our portfolio companies, raising a VC round is a viable option, and in the full article here, the author and Max do a pretty good job discussing the merits.
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Aug
02
Insurance may seem like a pretty boring topic compared with, say What is my SaaS Valuation? but as you may remember from school, it’s a negatively correlated asset – when everything else goes against you, it pays out. So, it’s an important part of life and business, and your needs can change over time as you grow, pivot product and target market, or raise capital, so it’s good to keep in mind and revisit now and again.
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Jun
29
Last month my partner Rob and I attended two events focused on customer success (CS) and wanted to post our takeaways. The first event was a half-day summit we held for our own SaaS Capital portfolio companies. The other event was the Pulse Conference.
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May
05
The Rule of 40 postulates that the growth-rate-plus-profitability-margin of a healthy growth stage SaaS company should be at least 40%. It captures both valuation drivers of a SaaS business: growth and profit, and trades them off dollar for dollar. While this is a compelling and fascinating ‘rule,’ it is by no means the cut-off line between healthy and unhealthy.
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May
01
Over the years, we have analyzed thousands of SaaS companies and we firmly believe the best metric for benchmarking churn is gross revenue retention which should be benchmarked against companies with similar annual contract values or revenue values per customer.
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Apr
05
The better a SaaS business is at keeping customers, the faster it will grow. This is not a surprise; however, it’s an assertion that is not typically backed up by real data. The graphs below are based on data obtained from our recently completed survey of over 700 private, B2B SaaS companies and give objective, real-world underpinnings to the relationship between retention and growth.
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Mar
15
We have encountered a recent spike of interest in junior debt for SaaS businesses, and since we provide both senior and junior loans (although mostly senior), we thought we would share our perspective on the types of scenarios where subordinated debt makes the most sense.
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SaaS Capital worked hard to craft a funding model that fits our needs. In the end, they brought more than money to the table—they delivered a wealth of industry experience and knowledge. This kind of partnership is incredibly valuable to growth businesses like MBA Focus.

Jack Gainer

CEO, MBA Focus

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