SaaS Capital Blog

Median Employee Attrition in 2021 by Growth Rate

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What Effect Did the ‘Great Resignation’ have on B2B SaaS Companies?

In the 2022 annual SaaS Capital survey, we debuted a new section asking SaaS company founders, management, and investors about their experiences with employee retention -- an evergreen topic, but one which rose to particular importance during 2021, the year of the "Great Resignation."

2022 Private SaaS Company Valuations

On median, we've seen the market consistently value private B2B SaaS companies around 5x to 8x ARR over many years, including the last two. Outliers to the high side and low side have certainly existed throughout time, and there were many more (mostly to the high side) over the last two years, but the bulk of valuation events have remained in this range. Growth remains the biggest driver of valuations, and double-digit multiples are more attainable than ever with very high growth, but in 2022, there is more valuation risk to the downside than there is upside exuberance.

SaaS Capital CEO Series: Scott Shickler from 7 Mindsets Discusses Growth and Building a Strong Culture

In this conversation with Scott Shickler, CEO and founder of 7 Mindsets, we discuss the obstacles of growing a SaaS business from zero to $10M in ARR, and the importance of building and maintaining a strong culture at work – the kind of culture that keeps your employees.

Alternative Financing Methods for SaaS Companies

SaaS Capital began funding software companies in 2007, at a time when banks were highly reluctant to offer meaningful lines of credit, and the so-called “venture debt” industry focused solely on companies that already raised venture capital. Since that time, a thriving ecosystem of SaaS-oriented capital providers has entered the fray. This post explores those alternative financing methods and when they might be a good fit (versus a line of credit or loan from a specialty lender like SaaS Capital).

Key Takeaways on Growth Rate Benchmarks for SaaS Companies

Growth is the most important metric we track in our annual survey of private companies. It’s not difficult to benchmark your private SaaS company’s performance against that of public SaaS companies, but due to the sheer size of companies within the public data set, the resulting comparison is less than ideal. Our analysis breaks down the latest trends in growth by company size, funding type, retention, and company age so you can draw more useful comparisons when thinking about your company’s valuation.

SaaS Capital 2021 Recap and Look Ahead

No one knew what to expect going into 2021. Sure enough, the year delivered an unpredictable potpourri of economic extremes and indicators. A summary of our year-end recap and look ahead is below.

Revenue Per Employee Benchmarks for Private SaaS Companies

A common metric by which SaaS companies track their performance is annual recurring revenue (ARR) per employee. This 2021 update explores the median ARR per employee broken down by company size and funding type, equity-backed or bootstrapped.

SaaS Capital CEO Series: Julie Rieken from Trakstar Discusses Growing Through Acquisitions

In this conversation with Julie Rieken, CEO of SaaS Capital portfolio company Trakstar, we discuss the strategy of growing your SaaS business through acquisitions. Key takeaways include: Buy vs build is the classic M&A question, but when the product is tangential enough...

Spending Benchmarks for Private B2B SaaS Companies

How much do SaaS companies spend on customer support or marketing? In day-to-day SaaS company operations, questions like the above are common. So, we asked survey takers what percentage of revenue is spent on cost of goods sold, customer support/success, selling costs, marketing costs, research & development, and general and administrative. This post summarizes the benchmarking data.

What Should be Included in COGS for My SaaS Business?

Surprisingly, GAAP does not have a clear definition of what should be included in a SaaS company’s Cost of Services (COS), commonly called Cost of Goods Sold (COGS) and perhaps most appropriately sometimes called Cost of Revenue (COR), so each company is pretty much left to its own judgment on what should be included.