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Spending Benchmarks for Private B2B SaaS Companies

How much do SaaS companies spend on customer support or marketing? In day-to-day SaaS company operations, questions like the above are common. So, we asked survey takers what percentage of revenue is spent on cost of goods sold, customer support/success, selling costs, marketing costs, research & development, and general and administrative. This post summarizes the benchmarking data.

What Should be Included in COGS for My SaaS Business?

Surprisingly, GAAP does not have a clear definition of what should be included in a SaaS company’s Cost of Services (COS), commonly called Cost of Goods Sold (COGS) and perhaps most appropriately sometimes called Cost of Revenue (COR), so each company is pretty much left to its own judgment on what should be included.

Key Takeaways on Retention Benchmarks for SaaS Companies

SaaS Capital has been conducting the industry's top benchmarking survey in Q1 of each year for nearly a decade. Here, we summarize the findings relating to retention in our 2021 survey of private SaaS company owners and execs.

Public-Private Valuation Gap Widens for SaaS Company Multiples

The SaaS community has been using our SaaS Capital Index (SCI) successfully to guide their thinking about valuations for over five years. Below are some important updates to the public SaaS market, private SaaS market, and our own data and analysis around the SCI.

What Should a SaaS Income Statement Look Like? (2021 Update)

A SaaS Profit & Loss (P&L) statement needs to be organized in order to be meaningful to both internal stakeholders and potential external partners, such as capital providers. As the SaaS business model has evolved, it is worth examining what an income statement should look like in 2021.

Private SaaS Company Valuations: Q2 2021 Update

The second quarter of 2021 was generally a continuation of the first quarter. Many sectors of the economy ran at their fastest pace in decades, with federal stimulus money and pent-up demand pushing against pandemic-disrupted supply chains. The "it" word for the quarter was "lumber"; close runner up was "inflation," and "transitory" rounded out the podium.

SaaS Capital CEO Series: Andre Lavoie from ClearCompany Discusses Scaling

In this conversation, Andre Lavoie, co-founder and CEO of ClearCompany, discusses the different stages of scaling a SaaS company from $1 million in annual recurring software revenue (ARR) up past $30 million and his lessons and best practices learned along the way.

Private SaaS Company Valuations: Q1 2021 Update

The NASDAQ is down 2.8% from its February high. The SaaS Capital Index fell from 16.0x in February to 14.5x in March. This is still well above historic norms but could signal the beginning of a correction.

Weighting the Capital Efficiency of Private B2B SaaS Companies

In our 9th annual survey* of private B2B SaaS companies, we asked participants questions to explore the overall topic of capital efficiency. This is the fourth of a four-part series examining the data and focuses on capital efficiency.

How Much Money do Private SaaS Companies Raise?

In our 9th annual survey* of private B2B SaaS companies, we asked participants questions to explore the overall topic of capital efficiency. This is the third of a four-part series examining the data and focuses on how much equity private SaaS companies raise.