Proprietary Research and Benchmarking Data for SaaS Companies

Each year SaaS Capital™ conducts one of the largest surveys of private, B2B SaaS companies, yielding actionable insights and benchmarking data for SaaS companies.

2020 Private SaaS Company Growth Rates

Featured

2020 Private SaaS Company Growth Rate Benchmarks

It’s not difficult to benchmark your SaaS company’s performance against that of public SaaS companies, but it’s also only slightly useful. The sheer scale of public companies makes for an apples-to-oranges comparison to smaller, private companies that do not reveal actionable performance insights.

Research Brief

2020 SaaS Retention Benchmarks for B2B Companies

Because of its compounding effect on growth, revenue retention is now well established as the most important metric for ensuring medium- to long-term business health. This research brief provides current retention benchmarks based on data from SaaS Capital's 9th annual survey of 1,400 private B2B SaaS companies.

White Paper

What's Your SaaS Company Worth?

This white paper is written for entrepreneurs, angel investors, and the management teams of SaaS businesses. The intent of the paper is to describe the approach used by most professional investors and strategic buyers to value a SaaS company. By better understanding the concepts and mechanics of valuing a SaaS business, management will be better able to articulate and maximize the value of their company, and also develop a more accurate estimate of the likely offers in a sale process or equity raise, resulting in a narrower bid-ask starting spread and higher likelihood of a successful outcome. The framework described in this paper is designed to be adaptable to the market environment well into the future.

Research Brief

Benchmarking Your Employee Stock Option Plan

What is a “fair” amount of equity to allocate to employees? With the hope of answering that question, for the first time in our eight-year history of conducting surveys of private SaaS company metrics, we asked a few questions about Employee Stock Option Plans (ESOPs).

Research Brief

How Do SaaS Companies Perform in a Recession?

This research brief examines the quarterly revenue and operating expense data from public SaaS companies to learn how software-as-a-service companies performed through the previous recession. Included is an Excel workbook of the raw data we compiled from SEC filings and used for this analysis.

Toolkit

Appendix to Comparison Guide of Debt Options for SaaS Companies

This guide provides a framework for comparing different debt structures and details three specific examples of debt options available to SaaS companies.

Research Brief

How B2B SaaS Companies Price and Contract

This research brief includes both simple benchmarking data to compare your company to your peers, as well as a deeper look into determining the potential impact of pricing on overall company performance.

Research Brief

How Does Annual Contract Value Impact a SaaS Company’s Scalability?

This research brief shows how revenue growth rates are impacted by ACV, explores differences in growth rates across ACV within a group of similarly sized businesses, and provides key takeaways for managers and investors.

White Paper

Comparison Guide of Debt Options for SaaS Companies

Using debt to fund a SaaS company is widely accepted and there is now a vibrant market of lenders. However, each lender has their own specific criteria, use cases, and non-trivial nuances in structure which makes it difficult to know which one is best for your company.

Research Brief

How do Top-Performing SaaS Companies Spend Their Money?

How SaaS companies spend their money varies based on their specific product, size, and market. However, a detailed analysis from our survey of over 700 private SaaS businesses reveals noteworthy patterns among top-performing businesses that all SaaS company leaders should be cognizant of.