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SaaS Capital Portfolio Company, TapClicks, Acquires Raven Tools

May 5, 2017

CINCINNATI, NEW YORK, SEATTLE, May 5, 2017 – SaaS Capital, the leading provider of Committed Credit Facilities to SaaS companies, congratulates portfolio company TapClicks, Inc. on its acquisition of Raven Tools. TapClicks recently closed on $3 million, of up to $10 million, in non-dilutive growth capital from SaaS Capital.

TapClicks had the following to say about the RavenTools acquisition:

Raven Tools is a veteran internet marketing platform located in Nashville, TN, and is a major player in the automated reporting space focused on digital marketing, SEO, SEM and social media. TapClicks and Raven will join forces to build a complete marketing data and visualization vertical that will serve marketing teams of all sizes.

The acquisition of Raven has further propelled TapClicks into a world-class reporting platform. The two companies combined have the largest customer base for this particular field, producing tens of thousands of marketing reports each month for customers in over 70 countries. TapClicks has a strong North American presence with offices in San Jose, Boston, Nashville and Montreal, and has plans to grow its physical presence globally.

TapClicks Founder and CEO Babak Hedayati is most excited about what this acquisition means for their customers, saying: “Our customers win the most from this, because of how well each company’s technology and experience complement each other. The new team will collaborate to preserve the core functionality of the tools while working together to innovate faster than ever before.” Hedayati continues: “The goal is to become an unstoppable force of innovation and to make digital marketers more efficient and impactful through better insights and reporting.”

Existing customers of both companies can expect a smooth transition. TapClicks plans to keep the Raven brand and platform for small to medium-sized agencies and in-house marketing teams. It also intends to create an easy upgrade path for larger agencies and brands that need more data connections and sophisticated reporting features.

Thanks to TapClicks’ unprecedented number of data connections (more than any other company based on a recent independent study by Forrester Research), Raven customers can expect to gain new data connections for reporting, like call tracking and social ads. TapClicks customers will appreciate the addition of Raven’s tools, like the proprietary Site Auditor, used for fixing and optimizing websites for search engines like Google.

In addition to acquiring technology from Raven, TapClicks is also excited about keeping the entire Raven team. Like TapClicks, the talent, experience and character of the Raven team is what has made them so successful. Included with the team are co-founders Scott Holdren and Jon Henshaw. Scott will help oversee the technology transition, while Jon will be the product evangelist and manage all digital marketing for both brands.

Colby West, President of TapClicks, says: “TapClicks and Raven are a perfect fit because of their technology and people.” West goes on to say: “Both companies have a similar culture, and we share the same experience bootstrapping and growing our businesses.”

Jon Henshaw, Co-Founder of Raven, has a similar take, adding: “We’ve had a lot of interested buyers over the years, but we never found anyone we related to and felt we could grow the company with. Colby and Babak were the first buyers we talked to who had a shared vision about how we should run the company, treat customers and also position ourselves for exponential growth.”

About TapClicks

Founded in 2009 TapClicks, Inc. is the leading marketing technology company for agencies, media companies, brands, and enterprises. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 3,500 media companies and agencies worldwide. The TapClicks platform leverages over 175 native connectors with leading marketing and advertising platforms, giving users “instant-on” access to reporting data. It rounds out its solution with its Import Wizard, which enables customers to automatically digest data from virtually any source. TapClicks operates out of offices in Silicon Valley, Boston, Canada, Europe and Latin America. In 2016 TapClicks was recognized as INC’s #87th fastest growing company and won the Red Herring global award.

About SaaS Capital

SaaS Capital is the leading provider of long-term Committed Credit Facilities to SaaS companies. Focusing exclusively on the SaaS business model, SaaS Capital delivers faster decisions, more capital, and longer commitments. SaaS businesses have used SaaS Capital’s Committed Credit Facilities, instead of equity, to finance growth and create hundreds of millions in enterprise value without sacrificing significant ownership or control. Also, through its partnership with DH Capital, a boutique investment banking advisory firm, SaaS Capital can assist with M&A and capital raising services. SaaS Capital has offices in Cincinnati, New York, and Seattle. Visit to learn more.

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