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SaaS Capital Provides $1.5 Million in Growth Funding to Image Relay

March 29, 2023

SaaS Capital Growth DebtCINCINNATI, SEATTLE, BURLINGTON, March 29, 2023 – SaaS Capital, the leading provider of growth debt to software-as-a-service (SaaS) companies, today announced that it has provided a $1.5 million line of credit to Image Relay.

“SaaS Capital offers an essential service for SaaS companies to diversify their capital and strike a healthy balance between equity and debt financing. And, given the SVB collapse, this diversification and stability is even more valuable for ensuring continuity of operations,” said Skye Chalmers, CEO, Image Relay.

Started in 2002, Image Relay launched the first cloud-based digital asset management solution for organizations to store, organize, and manage their creative content. An innovator since the start, Image Relay is now offering Marketing Delivery, the first truly unified digital asset and product information management platform. Image Relay’s solution is designed to eliminate the inefficiency, inaccuracy, and chaos of relying on standalone DAM and PIM solutions. This is a unique platform that ensures veracity across all of an organization’s digital assets and product information, and makes those files and data readily available to the internal and external teams that rely on them. Hundreds of teams across the world use Image Relay, including Ben & Jerry’s, Kinders, Cabot Cooperative, Milwaukee Tools, Seventh Generation, CanWel, and O’Neill.

“We are pleased to announce that we have provided Image Relay with a new $1.5 million credit facility,” said Steve Jaffee, Managing Director of SaaS Capital. “Image Relay has been a consistent market leader in digital asset management and continues to innovate, recently integrating digital assets and product information to form a united platform. We are honored that Image Relay chose SaaS Capital as its financing partner to support their continued growth.”

About Image Relay

Image Relay is inspired by helping brands and organizations to tell their stories. They are a Vermont-based software-as-a-service (SaaS) company offering a unified DAM and PIM solution called Marketing Delivery. Brands use Image Relay to efficiently store, access, and share their brand-approved, up-to-date product information and digital assets. This system is purpose-built to enable an omnichannel presence, reduce product-to-market time, and amplify revenue. Image Relay is used by over 400 companies with 100,000 users throughout the world. Visit to learn more.

About SaaS Capital

SaaS Capital is the leading provider of growth debt designed explicitly for B2B SaaS companies. SaaS Capital’s growth debt is structured to provide a significant source of committed funding, deployment flexibility, and lower overall cost of capital, all while avoiding the loss of control associated with selling equity. SaaS Capital was the first to offer lending alternatives to SaaS businesses based on their future recurring revenue. Since 2007, SaaS Capital has committed more than $375 million in growth debt facilities to deliver better outcomes for our 110+ clients, resulting in more than $2 billion in total enterprise value created. Visit to learn more.

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