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SaaS Capital Provides $12.0 Million in Growth Funding to LoyaltyLion

September 21, 2022

SaaS Capital Growth DebtCINCINNATI, SEATTLE, LONDON, September 21, 2022 – SaaS Capital, the leading provider of growth debt to software-as-a-service (SaaS) companies, today announced that it has provided a $12.0 million line of credit to LoyaltyLion.

“SaaS Capital has proven themselves as a valuable partner over the years, with a more personalised approach than some of the bigger players,” said Charlie Casey, CEO of LoyaltyLion. “They believed in us when we were one-tenth the size and helped fuel our growth with a scalable solution. Steve Jaffee and the team are efficient, friendly, and come with years of business knowledge between them and are always on hand if you need them.”

LoyaltyLion helps fast-growth ecommerce merchants turn unengaged customer bases into active communities that power longer-lasting relationships and sustainable growth. Proven to increase customer retention and spend, LoyaltyLion is trusted by thousands of fast-growth ecommerce merchants worldwide.

“We are pleased to announce that SaaS Capital has provided LoyaltyLion with a new $12.0 million credit facility,” said Steve Jaffee, Managing Director of SaaS Capital. “For the past three years, it has been our privilege to watch LoyaltyLion post explosive growth and pass milestone after milestone, all while maintaining a laser focus on building the best-in-class customer loyalty platform.  Loyalty is at the core of everything LoyaltyLion does, starting with its employees and we are honored that LoyaltyLion has chosen to remain loyal to SaaS Capital as its financing partner to support their continued growth.”

About LoyaltyLion

LoyaltyLion is a data-driven loyalty and engagement platform, powering sustainable growth for ecommerce businesses around the world. Ecommerce stores use LoyaltyLion to create a loyalty program that goes beyond points and rewards, driving greater customer lifetime value and more cost-effective acquisition through better customer relationships. Visit to learn more.

About SaaS Capital

SaaS Capital is the leading provider of growth debt designed explicitly for B2B SaaS companies. SaaS Capital’s growth debt is structured to provide a significant source of committed funding, deployment flexibility, and lower overall cost of capital, all while avoiding the loss of control associated with selling equity. SaaS Capital was the first to offer lending alternatives to SaaS businesses based on their future recurring revenue. Since 2007, SaaS Capital has deployed $234 million in growth debt to deliver better outcomes for 70+ clients, resulting in $983 million in total enterprise valuation created. Visit to learn more.

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SaaS Capital® is the leading provider of long-term Credit Facilities to SaaS companies.

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