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SaaS Capital Provides $2 Million Line of Credit to Natural Insight

January 12, 2015

SaaS Funding Pioneer Partners with Leader in Workforce Management Software


NEW YORK, January 13, 2015 – SaaS Capital, the largest provider of alternative financing for SaaS businesses, announced today that it has provided a $2 million line of credit to Natural Insight, a leading provider of cloud based workforce management software.

“Natural Insight has clearly established itself as a leader in this space over the past few years, and we are really excited about funding their continued growth. The team is very strong, and their new products are fantastic,” commented Todd Gardner, Founder and Managing Director at SaaS Capital.

During 2014, Natural Insight reached new revenue levels while also signing a record number of new customers across Canada, the United Kingdom and the US. The company’s platform supports more than 60,000 workers in 5 languages across 15 countries, which allows for greater coordination between employers and employees and consistently improves execution in merchandising, product distribution, marketing and specialty retail operations.

“We had another great year in 2014 and we’re thrilled to have the support of a leading technology investor like SaaS Capital as we continue to grow and execute on our business plan,” said Stefan Midford, Chief Executive Officer of Natural Insight. “This partnership is important because it gives us the financial flexibility to grow even faster by introducing our innovative labor management service to new market opportunities.”

About Natural Insight

Supporting 60,000 skilled professionals in more than 90,000 locations worldwide, Natural Insight is a leading provider of cloud-based workforce management software to merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto, Canada and Birmingham, England. Visit

About SaaS Capital

Founded in 2006, SaaS Capital is the pioneer provider of debt-based growth capital for SaaS companies. By leveraging the predictable revenue streams of the SaaS business model, SaaS Capital allows companies to use debt instead of equity to fund investments in sales, marketing, and new product development. SaaS Capital’s line of credit approach combines more availability and longer terms, with more flexible drawdown and repayment, versus other lenders in the market. Through its partnership with DH Capital, SaaS Capital can also assist with a variety of M&A and capital raising advisory services.

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Who Is SaaS Capital?

SaaS Capital® is the leading provider of long-term Credit Facilities to SaaS companies.

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