Skip to Main Content

SaaS Capital Provides $4 Million in Growth Funding to Marketing Evolution

December 19, 2016

CINCINNATI, NEW YORK, SEATTLE, December 19, 2016 – SaaS Capital, the leading provider of Committed Credit Facilities to SaaS companies, today announced that it has provided a $4 million line of credit to Marketing Evolution.

Rex Briggs, Founder and CEO of Marketing Evolution observed, “I really like the SaaS Capital team and their business model. They gave us access to capital backed by our rapidly growing subscription revenue and our strong customer retention rates. I couldn’t support our level of growth with a traditional bank. What I like best is that, because of their focus solely on SaaS, the team shares benchmarks and best practices with me and other CEOs in their portfolio to help improve business.”

Founded in 2000, Marketing Evolution developed patented technologies for optimizing the entire marketing mix down to the individual person and message level while campaigns are live. Earlier this year, Marketing Evolution won the Big Data Gold Medal from the Advertising Research Foundation, was selected as the ROI measurement partner of record for the Mobile Marketing Association, was named a leader by Forrester, and is the subject of “Best Practices” for their work with customers from the CEB.

“We’re thrilled to welcome Marketing Evolution into the SaaS Capital portfolio,” said Rob Belcher, Managing Director of SaaS Capital. “The Marketing Evolution team has built an impressive software engine that provides insight across all marketing channels, including offline sources like TV, print and billboards. That truly omni-channel analysis is hard to do and we’re excited to see where they take it next.”

About Marketing Evolution

Marketing Evolution helps marketers increase sales and profits with its omni-channel attribution and media buying SaaS platform. Marketing Evolution’s PersonCentric analysis is the most broadly independently validated ROI methodology. Marketing Evolution caters to marketers spending $10 million or more a year on advertising, with a shared vision of evoking marketing to be personal, relevant and accountable. Marketing Evolution works with over 100 marketers across over 20 countries globally. Visit to learn more.

About SaaS Capital

SaaS Capital is the leading provider of long-term Committed Credit Facilities to SaaS companies. Focusing exclusively on the SaaS business model, SaaS Capital delivers faster decisions, more capital, and longer commitments. SaaS businesses have used SaaS Capital’s Committed Credit Facilities, instead of equity, to finance growth and create hundreds of millions in enterprise value without sacrificing significant ownership or control. Also, through its partnership with DH Capital, a boutique investment banking advisory firm, SaaS Capital can assist with M&A and capital raising services. SaaS Capital has offices in Cincinnati, New York, and Seattle. Visit to learn more.

Our Approach

Who Is SaaS Capital?

SaaS Capital® is the leading provider of long-term Credit Facilities to SaaS companies.

Read More


Get SaaS Capital® research delivered to your inbox.