2020 SaaS Retention Benchmarks for B2B Companies
NOTE: Current SaaS retention benchmarking data can be found here – 2022 SaaS Retention Benchmarks for B2B Companies
Because of its compounding effect on growth, revenue retention is now well established as the most important metric for ensuring medium- to long-term business health. This research brief provides current retention benchmarks based on data from SaaS Capital’s 9th annual survey of 1,400 private B2B SaaS companies. In addition to net retention and gross retention benchmarks across all SaaS companies, the research brief explores retention in the context of:
- Annual contract value (ACV)
- Companies selling a vertical product compared to companies selling a horizontal product
- Channel sales
- Venture-backed companies compared to bootstrapped companies
Download "2020 B2B SaaS Retention Benchmarks"
Form fields marked with an asterisk are required.
Who Is SaaS Capital?
SaaS Capital® is the leading provider of long-term Credit Facilities to SaaS companies.Read More