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What's Your SaaS Company Worth?

Private SaaS Company Valuations T1

This white paper is written for entrepreneurs, angel investors, and the management teams of SaaS businesses.

Updated for 2019, the intent of the paper is to describe the approach used by most professional investors and strategic buyers to value a SaaS company.

By better understanding the concepts and mechanics of valuing a SaaS business, management will be better able to articulate and maximize the value of their company, and also develop a more accurate estimate of the likely offers in a sale process or equity raise, resulting in a narrower bid-ask starting spread and higher likelihood of a successful outcome.

The framework described in this paper is designed to work with the current private company multiples found in the SaaS Capital Index, which is updated monthly.

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