RESEARCH BRIEF 08:

What’s a Good SaaS Retention Rate?

Net churn is the most fundamental metric impacting monthly recurring revenue (MRR) for SaaS companies. Based on the results from SaaS Capital's 2015 survey of 400 SaaS companies, this Research Brief updates findings from 2013 and examines retention rate compared to:

  • the average selling price of products 
  • the age of the company
  • the average contract length

Download the full research brief to learn more about:

  • current net retention rates, compared to 2013
  • the impact of customer success 
  • the value created by improving retention
  • targets for retention

 

 

Contact Us:

SaaS Capital
1225 Hayward Avenue
Cincinnati, OH 45208
(p) 513.368.4814 

Northeast Office: 
810 Seventh Avenue
Suite 2005
New York, NY 10019

West Coast
7900 E Greenlake Drive NE
Suite 206
Seattle, WA 98103
(p) 303.870.9529