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SaaS Capital Portfolio Company, Impulsify, Acquired by 365 Retail Markets

June 10, 2024

SaaS Capital Growth DebtCINCINNATI, SEATTLE, June 10, 2024 – SaaS Capital, the leading provider of growth debt to software-as-a-service (SaaS) companies, congratulates portfolio company Impulsify on its acquisition by 365 Retail Markets.

Founded in 2013, Impulsify has an established presence across multiple well-known hotel chains as well as boutique properties and is expanding to serve more sectors with high-traffic common areas that would benefit from the convenience of grab-and-go retail. The company joined the SaaS Capital portfolio with a $2.0M million line of credit.

Janine Williams, founder and CEO of Impulsify, had the following to say:

“SaaS Capital’s MRR-based credit facility was critical to funding the development of our upgraded 2.0 SaaS application and other major growth initiatives. These investments increased our value and positioned us for a successful exit without forfeiting equity through traditional funding.”

Details of the acquisition can be found here.

About SaaS Capital

SaaS Capital is the leading provider of growth debt designed explicitly for B2B SaaS companies. SaaS Capital’s growth debt is structured to provide a significant source of committed funding, deployment flexibility, and lower overall cost of capital, all while avoiding the loss of control associated with selling equity. SaaS Capital was the first to offer lending alternatives to SaaS businesses based on their future recurring revenue. Since 2007, SaaS Capital has committed more than $375 million in growth debt facilities to deliver better outcomes for our 110+ clients, resulting in more than $2 billion in total enterprise value created. Visit to learn more.

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